“DaadGeem is essentially a passion project and it started when [me and my partners] felt like we needed a creative outlet, so it acted as that outlet for us,” explains 27-year-old animator and storyboard artist Salma Hafez. Run by a group of five young women – Hafez, Alia Wahby, Aya Marzouk, Mennatallah Hamdy and Nada Elsibaey – DaadGeem is an online concept store that offers unique prints and collectables designed by its founders – all of whom work in the creative field in different ways. “[DaadGeem] is an art collective that sells original art prints and novelty items that we design and illustrate,” Hafez tells Egyptian Streets. “So far we’ve done prints, hologram stickers, pins, coaste
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