NFTs for fashion are inevitable ...Middle East

Economy by : (Quartz) -
Fashion is rarely just about utility. It’s also a means of self-expression and a way to communicate status and identity. With lots of shoppers today seeking ways to signal these attributes in the digital world as much as the physical one, it’s created an opportunity for fashion to go virtual.Some of the industry’s top luxury brands are ready, and one market they’re likely to break into is non-fungible tokens, or NFTs, the blockchain-backed unique digital assets that have been selling for startlingly high prices in recent weeks.At a conference on fashion and technology hosted by Vogue Business yesterday, Robert Triefus, an executive vice president at Gucci, said it was inevitable that luxury

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