Barcelona have been forced to deny sensational claims that they have used a social media company to besmirch the reputation of key figures at the club including captain Lionel Messi. Reports in the local press have alleged that Barcelona used the services of I3 Ventures with a view to tarnishing the image of stars such as Messi and defender Gerard Pique, as well as potential presidential candidates and other figures such as former players and managers. The incredible accusations, aired on the La Llotja del Què t’hi Jugues podcast and radio program on SER Catalunya, claimed that Twitter and Facebook accounts were run by I3 Ventures to p
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