Over the past few years, adult beverage companies have been taking a new approach to bringing in customers. Instead of ramping up the alcohol content of their beverages—a trend consistent with craft beers—they’re decreasing it or removing it entirely.The market shift reflects a shift in the way people want to drink: intentionally. Instead of going along with the drinking culture infused at work or social events, some like to say “no.” When teetotaling or forgoing alcohol is not tied to a medical or religious condition, it’s considered a wellness choice, akin to meditating or eliminating processed foods from your diet.Brands are responding to sobriety’s growing popularity. There are now dozen
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