In China, fashion sales have already been on the road to a recovery from the pandemic for months.The US has moved more slowly, but while Covid-19 remains a serious problem in many states, retailers say they see signs of shoppers starting to buy clothes for life after lockdowns.In Europe, though, the picture doesn’t look very rosy. “Our outlook for 2021 is particularly downbeat in Europe,” McKinsey & Co. and fashion trade publication Business of Fashion (BoF) stated in a recent joint report. It predicted sales in Europe could remain 12% to 24% below their 2019 levels.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.
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