NEW YORK – Gracenote, Nielsen’s content intelligence business, released its fifth annual State of Play report, which found that 78% of streaming viewers ages 18 to 24 want a single program guide that consolidates everything available across the services they use, up from 58% in 2025. Among all streaming viewers surveyed, 72% share that preference, […]
Study: Young Adults Want 1 Program Guide for Streaming Services Business Journal Daily | The Youngstown Publishing Company.
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