—Doona
Deluxe car-seat-to-stroller system
Buy Now: DoonaX on Doona
Hapiko Stickerbox
The global smart AI toy market is projected to grow from $18.52 billion in 2025 to more than $55 billion in 2035. “But when you see the wave of AI toys and every single one is basically a chatbot in a teddy bear, [it’s] like, ‘Who asked for this?’” says Stickerbox CEO and cofounder Arun Gupta. His invention—a small, red handheld box—puts AI to work more purposefully, designing stickers based on verbal user prompts (“Cowboy cat playing guitar”), then printing them in black-and-white for coloring. The box comes with 265 stickers and eight colored pencils, and features built-in filters to block unsafe suggestions. —Patti Greco
—Spin Master
Nostalgic brainteaser
Buy Now: Rubik’s Tetris on Amazon
—Thames & KosmosThames & Kosmos SolarFlower
Inspired by kinetic museum sculptures, botanical model kits, and the “kidult” toy market (adults now comprise 28% of global toy sales), the 114-piece, 11” SolarFlower has motorized petals that spin as long as the sun shines. Looking like a rippling carnation and run by a solar-powered gear, the robotic bloom comes in four colors: Golden Sunrise, Ruby Ripple, Sapphire Swirl, and Purple Majestic. “Our whole thing is about teaching kids and families about engineering,” says Ted McGuire, president of science kit and board game maker Thames & Kosmos. “But we definitely know there are adults who build these just for their own enjoyment." —Richard Eisenberg
—Hugo Yu for TIME
A fun smartphone alternative for kids
Buy Now: Tin Can on Tin Can
—Courtesy of SkylightSkylight Buddy
Buddy, a touchscreen bedside alarm clock designed for kids, turns chores like brushing teeth and picking up toys into—almost—fun. With playful nudges and star rewards, the kid-friendly task advisor, aimed at ages four to 10, empowers independence and healthy routines. Parents manage Buddy, which includes a built-in alarm clock, sound machine, and nightlight, along with a daily to-do list—but notably no games or sounds that suck kids into screens—via mobile app. “We’re taking these nags out of parents’ hands and putting them on Buddy so chore completion feels special and warrants a celebration,” says Anubhav Sarkar, vice president of Skylight. Parents who travel or work late can even send a message to their kid via Buddy. —Richard Eisenberg
—The LEGO Group
Build with interactive bricks
Buy Now: Lego Smart Play on Amazon
—BoardBoard
The Board leverages the visual engagement potential of a gigantic iPad with the appealing tactility of board games. The idea for the 24-in. device came to creator Brynn Putnam, founder and former CEO of at-home fitness startup Mirror, during the pandemic as a salve for digital fatigue. The subscription-less console comes with seven games designed for groups of players ages 6 and up, which mostly resemble classic arcade games. Here, however, players shoot oncoming asteroids by sliding a physical starship piece around the Board. —Kevin Cortez
—Analogue, Inc.
Nintendo 64 resurrected
Buy Now: Analogue 3D on Analogue.co/3d
—Mars, IncorporatedMars Non-FD&C M&Ms
What if instead of being made with Red No. 40 or Yellow No. 5—which some people can have adverse reactions to—M&Ms were dyed with beet juice and turmeric? Well, guess what: in August, Mars started selling a version of its classic candy without artificial dyes, using those and other natural ingredients to color its red, orange, yellow, and green chocolates. “We’ve been working on it, honestly, for decades,” says Jaime Boyes, head of R&D at Mars Snacking North America. The trick was not only finding the right plant-based pigments, but also figuring out which would work on a massive production line. Mars has yet to crack the code for blue and brown. —Matthew Huff
Buy Now: Dye-Free, Non-FD&C M&Ms on Amazon
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