The holiday candy lineup is getting a little sweeter this year.
HI-CHEW is celebrating the season with its first-ever Holiday Mix, featuring three brand-new flavors inspired by the tastes of winter.
The limited-edition assortment includes Apple Crumble, Sugar Plum, and Cherry Vanilla, giving candy lovers a few new reasons to reach for a treat this holiday season.
HI-CHEW
Each flavor puts a festive spin on the fruity candy, with individually wrapped pieces packaged in a winter-themed design featuring the brand’s mascot, Chewbie, sledding through a snowy scene. Apple Crumble offers a combination of sweet, juicy apple, and buttery vanilla, while Sugar Plum takes inspiration from classic holiday tales with ripe plum notes and an extra-sugary finish. Cherry Vanilla rounds out the assortment with a mix of bright, tangy cherry and smooth vanilla.
Related: Francis Ford Coppola Winery Has 2 New Wines for the Holidays — and They’re Both Under $30
When shopping, one thing worth noting is that Cherry Vanilla is exclusive to the 5.6-ounce stand-up pouch. The smaller 1.8-ounce bags feature Apple Crumble and Sugar Plum.
The new packaging also has gifting covered, with a built-in “To” and “From” tag that makes each bag easy to give to friends, family, coworkers, or anyone else on your holiday shopping list. The individually wrapped candies are also designed for sharing, making them an option for holiday candy bowls, parties, stocking stuffers, and gift toppers.
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“Some of the best parts of the holiday season are the traditions we share, the memories we create with loved ones, and, of course, the treats that bring a little extra joy to those moments,” Teruhiro Kawabe, chief representative for the USA and president and CEO of Morinaga America, Inc., said in a statement shared with Parade. “With the HI-CHEW Holiday Mix, we wanted to capture the warmth and excitement of the season in a fun new way. We hope these festive flavors become part of holiday celebrations and help create sweet moments for family and friends to enjoy together.”
The HI-CHEW Holiday Mix is available now at retailers nationwide.
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