Jung Kook‘s friends and family in search of the perfect Christmas gift for the BTS member can’t go wrong with a little bit of Calvin Klein — “especially the denim,” he revealed in a new holiday campaign with the fashion house.
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The K-pop superstar and CK debuted their latest partnership on Monday (Nov. 9), featuring a collection of outfits curated by Jung Kook based on his favorite pieces. It includes different-colored jeans, shirts emblazoned with the brand’s logo and accessories such as belts and jewelry, with Jung Kook saying in a release, “For this holiday edit, I had fun taking some of the most iconic fits and styling them in new ways for the season.”
“There are certain Calvin Klein styles that I always come back to — especially the denim,” he added. “I like that you can dress them up or keep things simple and still make each look your own.”
The campaign rolls out with an eye-popping video spot as well as a batch of photos, all shot by Alasdair McLellan. In the minute-long visual, Jung Kook hams it up for the camera while dancing and striking silly poses in the outfits he picked out, doing cartwheels, playing with bouncy balls and miming driving away on an invisible motorbike.
The singer has been a global ambassador for Calvin Klein for years, but in 2026, he’s definitely stepped up his work with the company. In May, he designed his first-ever clothing line with the help of the brand, creating pieces that featured hidden secrets created just for ARMY.
His holiday campaign comes at a time when BTS is busier than ever, with the band currently embarked on its massive world tour supporting three-week Billboard 200-topping album ARIRANG. Label HYBE also recently announced that there are additional dates in store for the trek while teasing new music from both the band as a whole and from solo members — meaning fans might just get a follow-up to Jung Kook’s 2023 LP, Golden, in the near future.
Check out Jung Kook’s latest campaign with Calvin Klein below.
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