A household-name toy brand is ramping things up as the holidays near.
Lego just unveiled a dazzling teaser that invites that invites fans behind the door of the so-called behind the secret door of the company’s so-called “holiday workshop,” with the 74-second clip releasing Thursday morning, November 5.
Directed by Michael Gracey (The Greatest Showman), the commercial is set to Daft Punk’s timeless crowd-pleaser “One More Time” (celebrating 25 years at the moment) and follows a single LEGO brick on an action-packed journey through the workshop.
It unites a star-studded lineup of characters and worlds from across the Lego universe to “show the creativity and joy that goes into every brick,” per Thursday’s news release.
Fan-favorite characters featured in the ad include Kpop Demon Hunters sidekicks, Marvel superheroes and Steven Spielberg‘s beloved E.T. companion.
“What happens when robots, superheroes, yetis, unicorns and one very determined 2×4 LEGO brick turn up for a shift at the LEGO Holiday Workshop? Honestly, you should probably just watch it,” reads the caption of YouTube upload of the new ad. “Welcome to the LEGO Holiday Workshop. ?” See below.
According to Lego, 89% of families wish they spent more time playing together, while 24% of parents admit they have bought a set as a gift knowing they’d enjoy it, too.
The brand’s stores worldwide are now turning into Holiday Workshops with festive experiences including Pick a Brick, Build A Mini, Minifigure Factory and LEGO #BuildToGive.
Fans can shop the Lego Holiday collection featured in the ad here.
Lego Just Unveiled a 5,363-Piece ‘Godzilla’ Set, and One Detail Makes It Truly Monstrous
Earlier this month, the Lego Ideas Godzilla (21375) set officially arrived, giving fans a chance to celebrate one of the Monsterverse’s most iconic legends in all its fearsome glory.
As news of the new set makes the rounds online, fans are already marveling at the chance to build the massive 5,363-piece model that’s already being touted as the largest brick-built Lego creature of all time. Find out more here.
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