To attract a larger audience, especially the local cricket fans, the County cricket club has decided to rebrand, using the name of the city where they play. With the local essence in their brand, the cricket fans in Bristol could connect with the team in an easy way.
Speaking to Cricinfo, Gloucestershire's chief executive Neil Priscott and head of audience development Jenny Hall said that Gloucestershire Cricket will remain the overarching identity of the team. But to create a dedicated identity for their T20 set-up, so that the club could attract new viewers, they are set to start a fresh chapter.
"Building on more than 150 years of proud heritage, Gloucestershire Cricket will always remain our overarching identity and the foundation of everything we do. As part of our wider strategic vision to grow domestic cricket, attract new audiences across the region, and drive commercial reinvestment back into the sport, we will be creating a new dedicated T20 identity for our men's and women's teams."
Why is Gloucestershire considering rebranding ahead of the next season?
Bristol is the city that is known for their love of sports. Teams across different sports gained notable attention in the recent time with their fans located in Bristol. Whether it was the English Premier League club Bristol City or the lower division football club Bristol Rovers, they have their dedicated fan base.
A poor year for Gloucestershire in the County Championship as well
The year for the Gloucestershire County Cricket Club has not been good, as they finished in the bottommost position in the points table of the Division Two County Championship tournament. They got to win only three matches and conceded ten defeats in fourteen games.
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