Scent can evoke a memory in an instant, and Dove is tapping into that with its very first fragrance. The brand’s Original Beauty Bar has a creamy, powdery, nostalgic scent that’s instantly recognizable. It’s a classic heritage brand that reminds me of my grandmother, right alongside her Chanel No. 5.
Now, that familiar smell is coming in a bottle. Dove announced on Thursday, Oct. 22, that it has turned the beauty bar’s scent into Dove Original Fragrance, a limited-edition fine fragrance, People reported. The company describes it as “the only fragrance you know before you even smell it.”
Dove said fans have been asking for years for the beauty bar’s scent in a bottle. To make it happen, the brand teamed up with perfumer Ann Gottlieb, who has worked on fragrances for Calvin Klein, Dior, Marc Jacobs and Estée Lauder. “The most memorable fragrances make us feel something,” Gottlieb said in a statement, adding that the scent has brought a sense of freshness and comfort for generations.
The design also pays tribute to the soap. The bottle is curved like the Original Beauty Bar, and the cap features a sculptural gold dove. Even the price has a hidden meaning: At $19.57, it nods to the year the beauty bar first launched, 1957.
View this post on InstagramThat price point also makes it a rare fragrance that won’t break the bank, which could make it a popular stocking stuffer this holiday season.
Dove Original Fragrance goes on sale Tuesday, Oct. 27, at noon ET at dovefragrance.com, where a waitlist is open now. Since it’s available for a limited time, fans may want to sign up early.
For anyone who has ever caught a whiff of Dove and thought of home, this launch is a chance to carry that feeling everywhere.
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