Bojangles Is Taking on McDonald’s With a Major AI Drive-Thru Expansion ...Saudi Arabia

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Chicken and biscuits is a dish best served, well, anytime. Who’s hungry?

Bojangles is many Americans’ go-to spot for the entrée — and ever since its founding nearly 50 years ago, the restaurant chain has expanded to feature plenty of other dishes for breakfast and more.

Cut to October 2026, and Bojangles is now expanding in a different sort of way — on the artificial-intelligence front. We used to say, “AI is the future.” But now, it’s very much the present, for better or worse.

For the fast-food brand, hopefully “for the better.”

This week, the AI company known as Hi Auto — whose focus is drive-thru operations — announced an extended multi-year partnership with Bojangles to continue deploying an AI order taker across the restaurant chain’s system, thus giving fellow chains like McDonald’s a run for their money.

According to a recent news release, the extension of “Bo-Linda” follows more than two years of collaboration between both companies.

Bojangles began scaling Bo-Linda systemwide in July 2024, and the platform is reportedly now live at nearly 500 locations, with plans to add 100 more by mid-2027.

“We are thrilled to extend our partnership with Hi Auto for our class-leading Bo-Linda AI drive-thru engine,” Richard Del Valle, Bojangles’ CIO and chief of Staff, said in a statement released Thursday, October 22. “The system is a rare tool that improves the guest and employee experience at the same time, and it’s been extremely well-received by both. Bo-Linda now processes more than a million orders a week across our system at a 98%, or better, success rate. This has given us the confidence to continue and expand Bo-Linda.”

As part of the extended agreement, Hi Auto and Bojangles will continue expanding Bo-Linda’s capabilities, including a new dynamic upselling feature that adjusts recommendations in real time based on drive-thru queue length.

When lines are longer, the system surfaces quicker-to-prepare items, helping Bojangles capture incremental upsell revenue during peak periods without slowing down service or adding labor.

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