“We need an ocean. So, I was thinking of either the Atlantic or the Pacific,” he said to laughter and applause. “We call it ‘Trump Ocean’ or ‘Ocean of the Americas,’ something like that.”
“So, I'll probably pass,” Trump said. “I think let's keep it the Atlantic Ocean.”
Let’s not fool ourselves: Trump knows a thing or two about branding. In fact, his business career has largely revolved around marketing the Trump brand on hotels, golf courses, and even golden sneakers. We shouldn’t be surprised to find him following the same playbook in his second presidential term.
Place names form part of our intangible cultural heritage with cultural significance that will outlive the cartographic whims of President Trump. They shape our geographical imaginations and the way people perceive and understand the world. Geographical naming also has important consequences for education, international relations, and the types of messages we wish to project to the world.
As place name scholars, we have spent decades studying the cultural, social, and political aspects of place naming. There is a long history of political leaders and cartographers using place naming to assert raw power by rewriting the world map. In one sense, Trump’s renaming shenanigans are simply the latest flashy example in this broader story of mapping and politics.
The international community must reaffirm its commitment to respecting the cultural value of place naming and to articulate responsible place-naming principles, especially for geographical features that are shared across international borders. In an open letter co-authored with place name experts around the world, we propose five key principles for responsible place naming:
Given the cultural significance of place names, our second principle highlights the need for meaningful public participation in place naming decisions. Place names that are changed arbitrarily and without due process should not be recognized by the international community.
Places should generally not be named for living people. Instead, place naming should serve the public interest rather than promoting the personal legacies of those seeking to commemorate themselves as a form of self-aggrandizement.
If Trump moves forward with attempting to rename the Atlantic or Pacific Ocean, the international community should stand united in rejecting this attention-seeking act of cartographic malpractice and defend the cultural value of place naming as a cornerstone of our shared world map and geographical imagination.
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