Indian firms must build EU buyer links to gain from FTA, says Ficci ...Middle East

Indian companies need to adopt a more strategic approach to the European market to fully benefit from the free trade agreement, as tariff concessions alone will not lead to higher exports, industry chamber FICCI said on Thursday. FICCI Secretary General Anant Swarup said the real challenge would be to convert improved market access into sustained market penetration. He said that although the agreement, concluded in January, presents an unprecedented opportunity for Indian MSMEs to expand their presence in the European market, tariff concessions alone will not translate into higher exports. "Indian companies will need to adopt a more strategic approach to the European market. This includes identifying products where tariff advantages are significant, building relationships with European buyers, upgrading product quality, and integrating into European supply chains," he told PTI. Swarup is accompanying Commerce and Industry Minister Piyush Goyal, who is on a two-day visit here to boo

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