Target shoppers looking to give their homes a vintage-inspired refresh have a new collection to browse.
Simply Shabby Chic, the home brand created by designer Rachel Ashwell, has returned to the retailer with floral bedding, romantic ruffles, and a holiday collection that puts a pink-hued spin on Christmas decorating.
“In 1989 I founded Shabby Chic. My design philosophy then and still today is to create beautiful and timeless products for the home,” Rachel Ashwell, who originally debuted the bran in Target stores in 2004, said in a release shared with Parade. “I am so proud and excited to share that Simply Shabby Chic is once again returning to its exclusive home at Target.”
View this post on InstagramThe brand’s new collection began rolling out earlier this month, and its holiday assortment is arriving in stages throughout October. While the line includes bedding and other home essentials, the seasonal decorations are especially worth a look for shoppers who prefer a more whimsical take on traditional Christmas colors.
Among the standout finds is an 18-inch pink bottle-brush Christmas wreath, complete with flocking and vintage-style ornaments, priced at $25. Shoppers can also find an 18-inch pink bottle-brush Christmas tree for $25 and a three-foot artificial pink Christmas tree for $35. For smaller accents, the collection includes a $15 ceramic Santa figurine, as well as pastel-colored gingerbread houses.
The holiday collection extends beyond decorations, too. Shoppers can find candy cane-print flannel sheet sets priced from $35 to $65, depending on size, along with a pink candy cane quilt with scalloped trim priced at $70 to $90. A coordinating quilt sham costs $20, while a winter-scene comforter with ruffle trim is available for $70 to $90.
The collection is available to shop online and in select Target stores, though availability may vary by location. Shoppers can browse the full assortment at Target.
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