There was a time when it was correct to assume that Egyptians had watched the same shows and movies the night before. A popular Ramadan series aired on television, and by the next day, its latest episode had become a topic of conversation at work, school, and family gatherings. An advertisement could introduce a song that would be repeated for months. This did not mean that everyone in Egypt watched the same programmes or shared the same interests. But entertainment was once consumed through fewer television channels and media platforms, making certain moments more likely to reach large audiences. Today, that experience looks very different. One person may spend the evening watching a series on WATCH IT, another person may be following a Korean drama on Netflix, while another scrolls through TikTok, watches YouTube creators, or follows an online community their friends have never heard of. So, in an age when two people can spend hours online without seeing any of the same content, do Egyptians still consume the same cultural content? From the living room to the personalised feed According to Egypt’s National Telecommunications Regulatory Authority, 41 million individualsContinue reading "Do Egyptians Still Share the Same Cultural Moments?"
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