Sockerbit Is Releasing a New Advent Calendar Filled With Swedish Candy ...Saudi Arabia

Swedish candy fans have a new way to count down to Christmas.

Sockerbit is bringing its signature pick-and-mix candy experience to the holiday season with an Advent calendar featuring 24 days of sweet surprises.

The Sockerbit Advent Calendar draws inspiration from lördagsgodis, a beloved Swedish tradition that translates to “Saturday candy.” The ritual involves visiting a candy shop and creating a personalized assortment of sweets to enjoy over the weekend. Sockerbit’s new calendar brings that experience home for the holidays, with a different candy discovery behind each door.

The calendar also puts a special emphasis on Saturdays. In keeping with the Swedish tradition, the Saturday doors contain larger candy surprises, and each one is paired with a recommended family activity or experience designed to make the holiday season a little more festive.

The calendar comes in two editions, Original and Multi-Color, and both editions are listed at $125 and contains a total of two pounds of candy, with a variety of flavors and textures. The brand says its candy is made with natural flavors and colors and contains no high-fructose corn syrup.

“Two editions of the Sockerbit Advent Calendar will be available at Nordstrom, World Market and Sockerbit.com, giving candy lovers a festive new way to experience the flavors and traditions that have made Swedish candy a global phenomenon,” a release from the brand shared with PARADE stated.

Founded in 2010 by Florence Baras and Stefan Ernberg, Sockerbit introduced American shoppers to Sweden’s lördagsgodis tradition through its curated selection of European sweets. The brand opened its first flagship store in New York City in 2010, followed by a Los Angeles location in 2014. Today, Sockerbit candy is sold through thousands of retail locations across the country, including Target, Sprouts, H-E-B, Wegmans, and World Market.

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