The Middle East Public Relations Association (MEPRA) will convene the eighth edition of its KSA Leadership Majlis in Riyadh on Nov. 3, bringing together senior communications leaders and experts from government and business to discuss the profession’s growing role in Saudi Arabia’s transformation.Held under the theme “From Vision to Impact: How Strategic Communication is Shaping Saudi Arabia’s Transformation,” the event will focus on building trust, strengthening reputation and aligning communications with institutional priorities and measurable outcomes.The program will also examine artificial intelligence and emerging technologies, organizational resilience and the role of strategic communications in translating vision into impact.Three panel discussions will bring together senior figures from government agencies and the private sector to address communications as a driver of transformation, the impact of AI on trust and leadership, and how organizations can prepare for future change.MEPRA Vice Chairman Monther Tayeb said communications is undergoing a fundamental shift “from managing messages to creating impact, building trust and supporting better decision-making.”
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