Vitality will also end its title sponsorship of England’s home men’s and women’s T20Is later this year. The ECB has known about the change since mid-summer and is currently working to secure a new title sponsor for the domestic competition, which continues to compete for attention alongside The Hundred.
The company also held the naming rights for England’s home T20 internationals. Both sponsorship arrangements will now end, although the reason for the decision has not been disclosed.
It will also continue its association with The Hundred through the Trent Rockets and retain the naming rights for the indoor school at Lord’s. The facility is now known as the Vitality Lord’s Performance Centre and is used by club and professional cricketers, including Virat Kohli.
T20 Blast Faces Scheduling Challenges Despite 650,000 Attendance
The knockout stages were also moved ahead of The Hundred to help counties retain overseas players who had featured during the group stage. However, this season’s knockout matches clashed with England’s white-ball fixtures, limiting the availability of some leading county players.
ECB and Vitality Reflect on Long-Standing Partnership
ECB head of commercial partnerships Ben Bradley thanked Vitality for its contribution to English cricket and confirmed that the relationship would continue in a reduced capacity.
“Over the years, Vitality has shown deep commitment to cricket, and while they will no longer be title partners of the T20 Blast and IT20s, they continue to be a valued partner to the ECB. We look forward to continuing to work together in the years ahead to further grow the game,” Bradley said.
“The Vitality Blast and Vitality IT20s have been a hugely important part of our partnership with the ECB. While later this year we say a fond farewell to being title sponsor of these competitions, we are incredibly proud of what we have achieved together, how the game has evolved and grown and for the Vitality Blast in particular, bringing the men and women’s competitions under the one name,” Koopowitz said.
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