Chili’s is bringing neighborhood vibes to your closet with its sizzlin’ new merch line.
Over the years, the 51-year-old restaurant chain has become a quintessential suburban staple known for its affordable, Southwest-inspired signature dishes like sizzling fajitas, baby back ribs, and its lengthy list of margaritas. And now, the company is serving its cozy, casual vibes in an all-new format with its new “Suburban Collection” branded merchandise.
“Streetwear has dominated mainstream fashion for years, but now we’re starting to see suburban wear have its moment as more consumers are drawn to relaxed, comfort-first fits,” Jesse Johnson, vice president of marketing at Chili’s, explained in a statement shared with Parade. “For decades, Chili’s has shaped suburban culture with our come-as-you-are relaxed atmosphere, so who better to celebrate suburban style with our new merch collection.”
Chili’s Gets Its Own Suburban Collection Merch Line
Chili’s has ventured into merch before (who could forget about the time it turned its iconic booths into boots?!), but we can’t recall a single drop that’s been as all-encompassing as this one.
Related: Chili’s Brings Back Its Iconic ‘Baby Back Ribs’ Jingle — With a Surprise Twist
According to the official press release, Chili’s Suburban Collection features everyday basics and trendy oversized picks, including vintage shirts, caps, hoodies and more.
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The full lineup is laid out below:
Vintage Rugby Shirts ($50): Available in red and green, these Chili’s rugby shirts bring a sporty spin to suburban style. Made for game day, Marg day, or any day that calls for Chili’s. Chenille Pepper Hoodies ($60): Available in classic Chili’s red, green and white with achenille heritage logo design and embroidered chili pepper on the sleeve. Cozy enough for the couch, cool enough for your regular booth. Varsity Jerseys ($35): Available in green and white with an oversized, true-to-jersey fit. No team affiliation required, unless you count Team Triple Dipper®. Suburban Tees ($30): Classic Chili’s logo tees available in both oversized and cropped fits for fans who prefer to let the pepper do the talking. 100% cotton and ready for repeat wear. Cropped Cheese Pull Quarter Zip ($55): A heavyweight pullover that turns your arms into a cheese pull—made for anyone who believes the best accessory is several feet ofmozzarella. Chili’s Logo Hat ($30): A classic Chili’s cap with a 3D puffy logo that proudly answers the question, “Where should we go?” Cheese Pull Hat ($30): The ultimate cheese pull hat, complete with embroidered detailsand a chili pepper on the back. Peak suburbia. Accessories ($3-30): Because Chili’s pride shouldn’t stop at your closet, the collectionincludes a 14k gold-plated Margs necklace and Baby Backs necklace, bumper stickers,ribs-jingle keychain and Chili’s stickers made for laptops, water bottles and anywhere else that could use a little more Chili’s.Chili's
Chili’s said its new Suburban Collection will be available exclusively online (via the WelcomeToChilis.com website) beginning on Wednesday, Sept. 30 at 11 a.m. EST. That said, My Chili’s loyalty members are being offered a head start with an early-access code sent to the email address associated with their Chili’s rewards.
Next: Budweiser and Dickies Brew Up a Vintage Apparel Line—and a Collector’s Item You Can’t Buy
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