Six Decades of Corolla
Since its 1966 debut, the Toyota Corolla has become one of the most recognized and trusted vehicles in automotive history. For 60 years, it has evolved with generations of drivers while remaining synonymous with quality, efficiency and reliability.
Today, that global legacy continues in Blue Springs, where Toyota Mississippi team members proudly build one of the world’s best-selling car.
Toyota Mississippi joined the Corolla story in 2007, when the Blue Springs plant was announced. Since the first Mississippi-built Corolla rolled off the line, the facility has produced more than 2 million vehicles—connecting Mississippi craftsmanship with drivers nationwide. Today, every gas-powered Corolla sold in the United States is built here, placing Toyota Mississippi at the heart of one of the automotive industry’s greatest success stories.
Powered by Mississippi Team Members
Building the Corolla is both an honor and a responsibility. Each vehicle reflects Toyota’s commitment to quality and the trust millions of customers place in the Corolla name. From stamped steel and body welds to paint, assembly and final inspection, thousands of team members bring skill and dedication to every vehicle.
And every team member of the plant’s 2,400-person crew knows the vehicles they build become part of customers’ daily lives—helping people commute, travel with family and go places not just on the road but in life.
“For our team members, building the Corolla is more than assembling a vehicle—it’s about contributing to a legacy that has earned the trust of millions of customers around the world,” said Aaron Foster, president of Toyota Mississippi. “Every Corolla that leaves our plant represents the passion, skill and dedication of our team. We are incredibly proud to be part of a 60-year history of quality and reliability, and even more excited to help carry that legacy into the future.”
Photo by: Adam Robison
Corolla’s enduring success reflects Toyota’s philosophy of continuous improvement—or kaizen. Across six decades, the vehicle has adapted to customers’ needs without losing the dependability and value that made it a global bestseller. That same commitment guides Toyota Mississippi team members as they improve processes, solve challenges and uphold rigorous safety and quality standards.
“It’s an incredible feeling to know that something we build here in Mississippi is trusted by millions of people around the world,” said Melissa Roberts, Quality Control Group Leader at Toyota Mississippi. “Every Corolla that leaves our plant represents our hard work, our dedication and the pride of our entire team. Knowing that some families rely on vehicles that I’ve had a part in building gives me a real sense of purpose.”
Toyota Mississippi’s impact reaches beyond the assembly line. Team members mentor students, support local organizations and create career opportunities throughout northeast Mississippi. Since production began, that combination of manufacturing excellence and community investment has made the plant a cornerstone of the region.
Driving the Legacy Forward
To mark Corolla’s 60th anniversary, Toyota Mississippi is inviting the public to celebrate throughout October. From October 1 through October 29, the Toyota Mississippi Experience Center will host “A Lifetime of Legacy,” an exhibit tracing Corolla’s six-decade evolution through models from each generation and highlighting Mississippi’s role in carrying the legacy forward.
Visitors can also attend Corolla 60th Anniversary Evening Tours every Thursday in October from 6:30 to 7:30 p.m. These limited-time tours offer a behind-the-scenes look at the technology, teamwork and craftsmanship behind the world’s best-selling car—and how Mississippi team members bring it to life each day.
As that story continues, Toyota Mississippi is preparing for Corolla’s next chapter. A recent $125 million investment will add hybrid-electric Corolla production, making the plant the first in the United States to assemble electrified Corollas. The milestone advances Toyota’s commitment to innovation and helps ensure Corolla remains a trusted choice for generations to come.
Six decades after its debut, Corolla remains a symbol of reliability, quality and opportunity. Every vehicle built in Blue Springs carries that legacy forward—strengthened by the passion and dedication of Toyota Mississippi team members.
Learn more and reserve your tour today at www.TourToyota.com/MS.
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