ROCHESTER, N.Y. — United Way leaders said there has been a surge in enrollment for the Dolly Parton Imagination Library in Rochester since Dolly Parton’s passing.
News10NBC’s Adelisa Badzic spoke with Erin Bombard, the Senior Director of Marketing and Communications.
Bombard said within 24 hours of Parton’s passing, 100 families signed up for the Imagination Library, and since then more than 300 families have joined. She said the program now serves close to 5,000 families in the city of Rochester.
“We’re also really fortunate that there’s other Dolly Parton Imagination Libraries within our region,” Bombard said. She said there is a thriving chapter in East Rochester and United Way hopes to grow the program throughout Rochester and beyond.
Bombard said the governor proclaimed September 25 as 9 to 5 Dolly Parton Day and has secured funds for Imagination Libraries to continue their work. She said some libraries are housed by United Way, while others are run by local neighbors.
“We know that the sooner you get books into kids hands, the lasting amazing impact that has on a child’s development and the long term, it leads to higher graduation rates just by having books within the home,” Bombard said.
Bombard said United Way does not want to turn away any families who want a free book every month. She said the program covers a six-county area and aims to get more books into children’s hands.
“We know the importance of having books in the home of having that night where you’re spending time with your family and reading books to your kids, the excitement that a kid gets when they go out to the mailbox with their name on a package and a free book,” Bombard said.
Bombard said United Way needs support to help the program grow and reach more families.
United Way of Rochester sees spike in Dolly Parton Imagination Library sign-ups WHEC.com.
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