In 2009, Jameel House of Traditional Arts opened its doors in Cairo. A two-year programme delivered by The King’s Foundation, School of Traditional Arts in London, it teaches “sacred geometry, observational drawing, colour harmony and decorative floral patterns,” alongside specialised training in ceramics, glass, gypsum, metalwork and woodwork: disciplines that, in most of the world, are treated as separate crafts with separate lifetimes of study behind them, and are in need of preserving. In 2025, it opened its doors to me. In the final interview of my application process, the admissions panel looked at my contemporary, abstract, perhaps obviously self-taught ceramics and showed me their students’ traditional projects. “This is what we teach here,” said one of the panellists. Leaning against the walls were panels of ceramic tiles, either cut perfectly into sacred geometric patterns or painted with elaborate floral families that have been passed down, hand to hand, for centuries. I smiled. All I could say was that something would come out of mixing these two worlds together. I did not know what that ‘something’ would be yet, but I wholeheartedly believed that my background in the contemporary shouldContinue reading "From Ad Agency to Sacred Geometry: Looking Back at My First Year at Cairo’s Jameel House"
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