According to The Sun on Sunday, the former Manchester United and England captain is in negotiations with ITV and would become the show's "biggest signing ever" if a deal is done.
"Coleen proved to be hugely popular when she took part two years ago and bosses think Wayne is going to match her success. ITV have been in negotiations with him for some time and are thrilled that they’ve reached this stage."
A spokesperson for ITV told Radio Times: "Any names suggested for I’m A Celebrity are just speculation."
They added: "Wayne wants to show their sons what their dad can do and has joked he’ll be giving Coleen a run for her money. He is really competitive and hates losing so will give I’m A Celebrity his all."
The 10-part series, which premieres on Thursday 24 September, follows Coleen and Wayne Rooney as they invite cameras into their home for a pivotal year in their lives.
View oEmbed on the source website"Along the way come surprising personal revelations, career-defining moments, lavish celebrations and unforgettable family holidays. From their Cheshire home to the beaches of Barbados and the snowy Alps, this is Britain's most famous and private family as never seen before: warm, funny and authentic."
I'm A Celebrity... Get Me Out of Here! is coming soon to ITV1 and ITVX.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more TV recommendations and reviews listen to The Radio Times Podcast.
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