Perhaps everyone just needs to take a breath.
Newcastle United might have crashed back down to earth with a shudder on Monday night – and the first half at Leeds was as bad as it should get this season – but Matthias Jaissle deserves a bit more patience than he has been given in certain quarters.
So, too, does the “2.0” project launched during a breakneck summer.
The 4-1 defeat at Leeds threw a sharp focus on issues that have been brewing since day one of what may turn out to be a transition season.
But until one bad result becomes a run of them, we have to keep reminding ourselves of the bigger black-and-white picture.
A 4-1 humbling at Leeds brought the Magpies back down to earth (Photo: Getty)So here is what has happened since Leeds.
Internally, there has been “unity”. Jaissle has spoken to the club’s power brokers about the need to respond to adversity and how, in the long run, setbacks can prove a springboard for the season.
“We have to be prepared to invite adversity this season. There’s a saying: you don’t lose, you learn. So it’s about how we react,” a senior source told The i Paper.
“To be honest, given everything that happened in the summer, this moment of adversity has actually come a lot later than we expected.”
On the training ground, there is a feeling that body language has been good and the players’ reaction has been positive.
Jaissle’s messaging – he favours short, sharp training-ground missives – seems effective, and he has been adamant that he will not listen to “outside noise”.
A few observers also think he is beginning to better understand the rhythms of English football culture, and he has seemed lighter and less curt in recent press conferences.
“If there’s one setback, we shouldn’t delete our journey. It’s on us to respond,” he said at Thursday’s briefing.
Newcastle were bullied defensively, with Malick Thiaw the main culprit (Photo: Getty)But what will he do to change course?
The Newcastle boss seems steadfast about the 4-2-3-1 system that had, until Monday, delivered five points from three testing fixtures.
It is his favoured way of playing, but the Magpies have been overrun in their last two Premier League games, something that felt especially bleak at half-time at Elland Road.
He will stick to his “principles” but will consider tweaks to the approach. Part of the problem, he senses, is that Newcastle are not transitioning quickly enough into a more compact shape in defensive phases.
That will come, and returning players will help, but more time on the training ground is also needed.
As one senior source points out, there was little time to “stress test” Jaissleball before the cut and thrust of the season got under way.
Leeds look like a very good side, but standards slipped alarmingly as the game ran away from Newcastle.
That happened far too often last season, and this week has been spent reasserting those “basics”.
It will be fascinating to see how the players respond.
The manager, too, because he is still new to the scrutiny that the Premier League brings.
Nobody at Newcastle believes they have appointed their own version of Ruben Amorim, whose downfall was his refusal to deviate from a formation that was deemed unsuited to the squad at his disposal and the league in which they were competing.
Anthony Elanga could miss several weeks after picking up a knock (Photo: Getty)Tactical fluidity was supposed to be a big selling point in the summer discussions.
Now it is up to Jaissle to prove it.
Injuries have blighted the start of his tenure.
He has lost Dan Burn, Will Osula and now Anthony Elanga to problems that nobody can do much about.
But Newcastle are asking questions about what they can do better on the medical front, while their impressive performance director James Bunce runs a continual analysis of training load.
Above all, they believe that in an ultra-competitive Premier League, and with the path they have chosen to take, they are going to have to take a few lumps during the course of the campaign.
“It’s about how we come out on Saturday afternoon,” was the verdict of one insider.
Even at this early stage of the season, that game seems crucial.
Pinpointed as a must-win fixture before the start of the campaign, Hull’s excellent start and the jitters on Tyneside make it a tricky assignment.
Of course, Newcastle’s “2.0” project will rely heavily on progress off the field matching what it is on it.
On that front, a major deal with Coca-Cola, which will sponsor the Stack fan hub, is imminent. It is awaiting a couple of signatures but has been agreed.
The four-year contract will bring in around £4m over its lifetime.
Another commercial contract, described as a “biggie”, is also close to fruition as Newcastle look to make the most of their inventory and start acting like an elite club when it comes to securing sponsorships.
They have added £11m to their bottom line through training-ground sponsorships and feel “major partners” are now more willing to jump on board.
But there is still a long way to go.
The internal belief is that revenue needs to be at the £600m mark if they are to make their aim of competing for major titles a reality.
This season, with no European football to boost them commercially, they will be hovering around the £400m mark.
That is a huge gap to make up.
The answer is to “work harder, work smarter”, and it is worth pointing out that the club’s staff headcount continues to rise.
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Explained: The latest on Newcastle’s finances – and what next for Lewis Hall Big read: Inside Matthias Jaissle’s new era – and the night he fell in love with NewcastleJust this week, Newcastle advertised for a performance scientist on the back of four new roles for its rapidly growing data unit, which had an influence on recruitment decisions this summer.
All of this matters. All of this makes the club better in the future.
The message from the top? This is a long-term project that probably should not be defined by choppy autumn waters.
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