ROCHESTER, N.Y. — Amazon has launched a new AI tool to help customers identify impersonation scams.
The tool, called Alexa for Shopping, allows users to verify whether a text, email or phone call claiming to be from Amazon is legitimate. When you receive a suspicious message, you can ask Alexa to check if it’s real.
Debby Nusz received a message from a company claiming to be Amazon just weeks before Christmas. In an elaborate scheme, the so-called Amazon representative claimed her bank account had been compromised.
“They had my full social security number. They knew I was just recently divorced,” Nusz said.
Nusz was just one of the 96,000 customers the FTC says is targeted annually by thieves impersonating Amazon.
“Scammers are increasingly innovative and it makes it very difficult for customers to be able to decipher whether a communication is really from us,” Abigail Bishop of Amazon said. “It leaves our customers asking the question, is this really Amazon contacting me.”
News10NBC’s Deanna Dewberry tested the new tool. To use it, go into the Amazon app and tap the blue oval circle in the right-hand corner.
“I got a text message from Amazon. Can you verify if this is from Amazon,” Dewberry said.
Alexa asks three questions: what phone number, when did you receive it and what was the message about. Dewberry read a text message that said “Hi I’m Sophia from Amazon’s talent acquisition group” and described a part-time remote opening.
Immediately, Alexa for Shopping had an answer.
“This has all the hallmarks of a job scam, not a legitimate Amazon communication,” the tool said.
“What happens behind the scenes though is Amazon cross references our communication records to ensure with certainty that we did or did not contact you based on the information that you’ve shared,” Bishop said.
Never click on a link in a suspicious message or call the number. Instead, Alexa gives you information on how to report the scam to Amazon.
Consumer Alert: You can now ask Alexa if that suspicious Amazon text, email or call is real WHEC.com.
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