What are aura battles?
To Gens Z and A, "aura" is, essentially, coolness or charisma ("rizz" if you prefer). An "aura battle" is a public contest in which the person with the most aura, as determined by crowd and/or comment section reaction, is the winner. It's a little like a breakdance or rap battle, but without the talent.
The trend seems to have originated in Latin America in the beginning of 2026 and quickly spread worldwide. It's recently come to the U.S. Here's Mr. Poo Poo and Latavious Quavious squaring off this past weekend in NYC at what was billed as the "first-ever American aura championship."
Viral video of the week: The final round of the American Aura Battle championship
It's unlikely, but aura battles could develop into an organic artistic expression of the soul of the younger generation. If so, the video below is history being made, the equivalent of the first time Cool Herc set up two turntables to play break beats. Ladies and gentlemen, here is the final round of the first-ever American aura battle championship.
Police departments, school districts, and other authority figures from Baltimore to Donegal are sounding the alarm over a terrifying new trend of...kids posting memes about The Cat in the Hat.
Still, authorities all over the world locking down schools, stepping up police patrols, and threatening to arrest people over a meme seems more than a little silly. I get that school shootings are scary, but maybe shrugging at the easy availability of firearms and freaking out over Cat in the Hat memes isn't the best approach to stopping them?
What is pheromone maxxing?
So is there anything to it? While humans do produce chemical odors in response to emotional states, they aren't actually "pheromones" like in the animal world, and the number of smelly, single men at comic book conventions provides strong corollary evidence that not showering is a bad strategy for attracting potential mates. On the other hand, there's this guy's TikTok, where he reports he stopped using cologne and started getting more and more compliments. I believe him, because can you imagine how horrible his cologne was?
How the Lesbian Space Princess is uniting online fandoms
LSP tells the story of Princess Saira from the planet Clitopolis and her battle with the Straight White Maliens. Even though it has a critical rating of 98% on Rotten Tomatoes, it wasn't well-known outside of Australia. But recently, people started posting clips of the movie online. Because everyone (except critics, apparently) thinks it's bad.
Right-wing people hate-post LSP as an example of "overly woke" media; lefties hate-post it because it's so on-the-nose and terminally online that it's painfully unfunny. Fans of Hazbin Hotel post about LSP because it's way worse than their favorite franchise. So do Marvel fanboys. Before long, Memes like this—
—started popping up featuring the phrase "Just this Once," as fandoms realized that they at least share this one thing in common. The Great Truce of 2026 is bringing Naruto and One Piece fans together. Football fans are coming together with futbol fans. It's so widespread, the belief is growing that Lesbian Space Princess badness is so complete that it's bringing about world peace.
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