Twenty years after its first brick-and-mortar store opened, Insomnia Cookies has decided to go big.
The popular late-night bakery has certainly grown over the years, so this week was decidedly the right time to enter the “chunk era.”
On Friday, August 28, Insomnia announced that six fan-favorite cookies are joining the brand’s chunk lineup alongside the already beloved Chocolate Chunk.
The company also took to Instagram to promote its new offerings, with supportive fans posting supportive comments like “Yeeesss ????” and “❤️❤️❤️❤️❤️❤️❤️.” See below.
View this post on InstagramAs of Friday, the bakery is starting to roll out the upgrades to the following products:
Cookies ‘N Cream Confetti Deluxe Chocolate Chunk Brownie White Chocolate Chunk Macadamia Peanut Butter Chunk Peanut Butter Cup DeluxeMore specifically, Insomnia has replaced their existing chips with chunks about three times the size of the former chips. The change delivers bigger pockets of melt and a more indulgent bite — all at no extra cost to guests, according to the brand’s recent news release.
Availability will vary by bakery and channel during the transition, with the rollout expected to be complete by October 1.
“The goal was simple: Give the chocolate more impact,” Jessica Murgittroyd, Cookievation consultant for Insomnia, said in a statement. “A warm cookie deserves big, melty pockets of chocolate, and that’s exactly what the chunks deliver. They make the cookies more indulgent and craveable without changing what guests already love about Insomnia.”
Insomnia Cookies Is Giving Away Cookies to Certain Students
Earlier this month, the bakery that’s known for serving warm cookies day and night announced that incoming freshmen at U.S. colleges and universities can claim a free Freshman 6-Pack of cookies. The promotion runs until September 14.
To claim the offer, join Insomnia Rewards and add your school and graduation year to your profile. The first 30,000 eligible students will receive an “acceptance letter,” or a reward for a free Freshman 6-Pack in their accounts. Find out more here.
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