If you're like me, you might have noticed some headlines earlier this summer about Apple's plans to reduce Hide My Email's efficacy. This was true, and, as designed, Apple's changes would have made it more likely that users would share their real email addresses whenever they signed up for services. But luckily, Apple is now cancelling those plans.
Let's say you're signing up for a new account somewhere. Rather than use your real email address when asked, you can use Hide My Email to generate a unique, random address—something like "guppies_trick_2i@icloud.com" (seriously, they really look like this). As silly as the aliases can be, they're invaluable for preserving your privacy: Any messages sent to these aliases will forward to your actual inbox. You'll receive the email as if someone sent it to your real address, without ever actually exposing your address to the contact. What's more, if that alias is ever compromised, you can shut it down without affecting your actual email address. Win-win.
How Apple planned to make Hide My Email worse
From Apple's perspective, this would simplify its processes, keeping both of its privacy login features tied to the same domain. But for the rest of us, it would break Hide My Email a bit. The original design ensures that your Hide My Email alias cannot be distinguished from a standard iCloud email. While a human might see guppies_trick_2i@icloud.com and know something's odd, a system will only know that the email address is a valid @icloud.com address. As such, it treats the alias as any other iCloud email, and lets you through. The new domain, however, signals to anyone (or any system) that your email address is actually an alias. Companies could potentially block @private.icloud.com domains from signing up for services, defeating the purpose of Hide My Email entirely.
Fortunately, we don't need to worry about this anymore. On Monday, Apple issued an update, informing users that Hide My Email will remain on the iCloud.com domain. The update was brief, but Apple did say that the reversal came after "further consideration and reviewing community feedback," suggesting that the public outcry had an impact on this decision.
Email alias alternatives you can use instead
It isn't an issue now that Hide My Email isn't changing, but if you've decided you've had it with Apple, there are email alias alternatives out there you can try. Proton Mail, for example, has its own version of the feature, and while it requires a paid subscription for unlimited aliases, you can generate 10 for free. DuckDuckGo has its own version too, called Email Protection, which generates aliases using the domain @duck.com. Mozilla has an option in Firefox Relay, which also works with phone numbers.
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