It’s likely that until this week even most Americans outside the state of Georgia had never heard of Democratic Senator Jon Ossoff – but now, Donald Trump’s White House seems determined to make him a household name.
Speaking at a rally on Sunday, Ossoff launched into a concerted attack on the President’s performance, saying he “sleeps through his meetings” and “golfs and trades stocks”.
These attacks, though, got virtually no attention compared to what came next. “He doesn’t want to do the job,” Ossoff continued. “He wants to build his ballroom and travel with Natalie.”
Ossoff’s comments were widely seen as a reference to Trump aide Natalie Harp, who has become the source of much speculation in recent days, and who has become the focus of unfounded rumours and gossip that she and the President are having an affair.
The 35-year-old aide’s formal role in the White House is unclear, but she is often described as Trump’s “human printer”, passing the President printed-out social media posts to cheer him up, or posts for him to approve for his own Truth Social account.
Ossoff’s remarks might easily have been forgotten, were it not for the furious response from the White House and almost every outrider in Trump’s orbit.
When CNN’s Kristen Holmes asked Trump about Ossoff’s comments, he called the senator a “Pee-wee Herman lookalike” – before the official White House Rapid Response X account called the journalist a “disgraceful, humiliating embarrassment to her alleged profession” for merely asking the question.
It added: “Someday, your children will come across your disgusting and inhumane question. They will be sickened and embarrassed to have a parent be so callous and vindictive.”
White House spokesman Davis Ingle also laid in, calling Ossoff a “lightweight” and a “feminine theatre kid”, while the White House communications director called the senator “Jon Jackoff” and dismissed him as “the biggest cuck loser in politics”.
Jon Ossoff – who at 39 is the youngest senator – has seemingly taken the fight to Trump (Photo: Ben Hendren/Getty)Even by the standards of Trump’s White House, the response has been all-out aggression – which reporters across the political spectrum have noticed. This has made them pay far more attention to this story than they would have otherwise, and, as a result, there are far more articles scrutinising Harp and her working relationship with the President than ever before.
It’s not clear Trump or Harp benefit from such scrutiny. A former right-wing journalist, she stuck by Trump’s side through his time in opposition, even in the aftermath of the January 6 Capitol riots when Trump friends were thin on the ground. The New York Times reporter Maggie Haberman has described Harp as Trump’s “binky”, or comfort blanket.
The book Regime Change, co-authored by Haberman and Jonathan Swan, details letters written by Harp to Trump in which she describes the President as “all that matters to me”, telling him that “I want to bring you joy, to feel like we can get through a day without ever having to talk ‘work’”.
The spotlight the White House has brought to the story has invited increasingly lurid reporting. CNN has reported an apparent 2023 incident in which, after a row where she was told there was not enough room for her to travel with Trump, Harp leaped into the boot of an SUV so as to stay close to him.
Michael Wolff, who has written several colourful books on the Trump presidency and family – prompting an ongoing lawsuit against him from Melania Trump – has jumped in, claiming that the First Lady is locked in a secret power struggle with Harp, and refuses to appear with her husband if Harp is nearby.
Harp listens in as Trump holds a bilateral meeting in the Oval Office. The President’s aide has reportedly earned the nickname ‘human printer’ for the work she does in the White House (Photo: Kevin Dietsch/Getty)The White House’s aggressive response to Ossoff seems to have guaranteed that his attack line is dominating the headlines, potentially for days or weeks more, making uncomfortable reading for Trump.
What makes the PR disaster particularly odd, though, is that Ossoff’s approach was taken almost directly from the playbook that Trump used to win the presidency a decade ago. As he campaigned for the first time in 2015 and 2016, Trump became notorious for inventing pithy nicknames for political rivals and for his savage but memorable attack lines.
These would prove irresistible to the media, and would goad Trump’s rivals into responding in kind – starting a mud fight around their identified weaknesses. Whether through a happy accident or savvy media manipulation, Trump found a tactic that let him dominate the news agenda, and to which his rivals could never muster a coherent response.
Ten years on, Trump’s White House seems to have fallen into the same kind of trap that he used to set. Whatever the truth – and it could all be very innocent – it’s a story that has taken on a life of its own, far outside Trump’s ability to distract or manipulate the narrative.
Ossoff – who is widely expected to run for the Democratic presidential nomination in 2028 – seemed delighted by the row, which is raising his profile and burnishing his credentials as someone who can take on Trump.
The President and his associates, by contrast, look flustered, panicked and weak, even as they inadvertently draw yet more attention to Harp and her strange political history.
Trump was once the master of this type of politics – now he looks completely adrift.
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