NBC 5 Responds is looking into the partnership between Ticketmaster and the ID verification company “Persona Identities Inc.,” which operates as “Persona.”
According to business license filings, Persona has been in operation since 2018. But it’s unclear how long Ticketmaster has been using their services.
According to Ticketmaster, users may be asked to complete a security check to prevent abuse and make sure real fans, not bots, are getting a “fair shot” at getting tickets.
Ticketmaster said, “When Ticketmaster prompts a security check, Persona quickly confirms the buyer is a real person. Persona uses encrypted, secure technology to confirm your identity.”
Cybersecurity Consultant Brian Levine says he understands why Ticketmaster is taking this extra step, saying it may be beneficial to consumers.
“Ticketmaster, in particular, is facing a lot of bots and a lot of scalpers that are trying to take unfair advantage of the system,” Levine told NBC 5 Responds.
In a statement to NBC 5 Responds, Ticketmaster explained “If our systems detect suspicious behavior, fans may be prompted to complete a security check at artist presale sign-up, when submitting a ticket request, at sign-in, or to appeal tickets cancelled for terms of use violations.”
It went on to say, “In most cases the check is a quick selfie that takes under two minutes, or a government-issued photo ID is requested in certain scenarios” and “If a fan does not complete the security check or the security check fails, their account may remain restricted.”
According to Ticketmaster’s website, acceptable photo IDs include driver’s licenses, state IDs, or passports. The website goes on to explain, “When an ID is required, Persona compares the photo on your ID to your selfie to confirm the ID belongs to you, and checks that the ID is genuine.”
Ticketmaster explained if you have a successful verification process, Persona will store your data for no more than 60 days. However, if you have an unsuccessful verification, it may store that data for up to three years. Levine says if you want your data deleted, you should contact Persona.
As of publication, Persona has not responded to NBC 5 Responds’ request for comment.
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