Even though summer’s still in full swing for most, school is right around the corner—or already back in session for some—which means fall is already creeping into people’s minds. And when it comes to autumn festivities, Halloween reigns supreme, pushing brands to get creative in the fight for attention. Skippy might have just cracked the code with its new peanut butter Halloween treats.
According to a press release sent to Parade, the “fun-sized treats combine the classic, creamy taste of real SKIPPY® Peanut Butter with milk chocolate, all molded into festive Halloween shapes including pumpkins, bats and ghosts.”
Skippy PB Halloween peanut butter chocolate candiesHormel Foods
Individually wrapped, these chocolate-and-peanut-butter bites are perfect for doling out to trick-or-treaters, or for portion control if you’re tearing into a bag solo. Look for the 4.2 oz. bags in black, green, or purple packaging at Walmart, Hy-Vee, WinCo, Wegmans, and other stores, priced between $3.99 and $5.99.
The new product has already been spotted at Hy-Vee by the junk food news account CandyHunting. Fans have mixed opinions, with some loving that Skippy is dipping its toe into Halloween, and others more critical.
“I need to find these I live in Connecticut they look yummy,” a fan wrote on Instagram. “Yuuuum,” commented another.
“Be better if dark chocolate,” one person wrote on Facebook. “Reese’s wanna be,” another commented.
The real question: can Skippy’s new peanut butter Halloween candies win consumers over? Reese’s Peanut Butter Cups have consistently claimed the top spot among America’s favorite Halloween candies, year after year. And Hershey’s, the brand behind Reese’s, hasn’t been resting on its laurels—it’s had ample time to perfect its Halloween-themed peanut butter offerings.
This year alone brings the Halloween Shapes Variety Bag alongside 7 oz. bags of Mini Pumpkins. Even so, maybe it’s finally time for a serious contender to challenge Reese’s long-held Halloween throne.
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