The restaurant opened its newest Lexington location in the Hamburg area on Friday, Aug. 9, with a special offer for some of its first customers: The first 50 guests on opening day and the first 50 guests the following day could receive a year's worth of free Panera meals.
The giveaway is centered around Panera's popular You Pick Two meal, which allows customers to combine two menu items, including options such as soups, salads and sandwiches.
And these kinds of grand-opening giveaways have been known to attract serious crowds. Panera has used similar promotions at other new locations, with the company offering free You Pick Two meals for a year to early guests at grand openings. In one recent promotion, Panera specified that the "year" certificate represented 12 free meals—one per month—rather than unlimited meals every day.
While the year-of-free-food promotion was limited to the first 50 guests each day, the new Panera location is now part of the company's growing restaurant footprint.
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