The core of the team that swept Newcastle into the Champions League has been stripped out, the most successful manager of a generation is gone and there have been more brutal knockbacks in the transfer market this summer.
There’s no dressing it up – it was not supposed to be like this. It’s a club that has been forced into the harshest of resets.
And yet the situation can be salvaged. Fans might be enthused that finally some hard decisions have been taken. And with the right combination of messaging and action, Newcastle have an opportunity to salvage this season.
Matthias Jaissle’s arrival
How’s this for a neat summary of the blurred lines on Tyneside this summer? Losing Eddie Howe puts Newcastle in a place of danger but also in a position of maximum opportunity.
Howe had been a brilliant manager over five years – arguably the best at St James’ Park since Kevin Keegan. But, despite the conviction of the leadership team in May, it did not feel like the right fit for “Newcastle 2.0”.
It had grown stale and – whatever the ex-manager might have said – a pivot to inexperienced but promising overseas players under the tutelage of a boss whose ideal signings had extensive big five- league experience felt like it could have gone horribly wrong.
Jaissle can shake up a stale Newcastle (Photo: PA)Matthias Jaissle is young and promising and arrives with a blank slate. It is a risk to appoint someone with so little Premier League experience but also a huge opportunity to remodel a squad that still has plenty of talent in it, plus new energy and potential.
Newcastle at the end of the 2025-6 season had become a paper tiger. The team had grown stale, players had minds and eyes elsewhere and the whole thing felt tired. Jaissle brings the shock of the new.
A less predictable Newcastle
It was damning to hear one Premier League rival label Newcastle as “predictable” last season. You will not be able to say the same about them this season.
The squad has been weakened but the new recruits have promise.
In addition to a manager who is more fluid in his outlook, they have a crop of players about whom little is known. Sean Steur looks a real find and in Aladji Bamba they have a technical midfielder who can run all day. Bazoumana Toure, in the words of one insider, “could be anything he wants to be”.
They’ve also upgraded in goal, a problem position last season, buying Lukas Hornicek and Ewen Jaouen. It may be difficult at times but it’s a squad that could surprise.
Time to show some teeth
While you can construct a sound business case for each sale this summer, Newcastle fans need to hear some fighting talk.
Other clubs have kept hold of players who want to leave. Granit Xhaka is staying at Sunderland, Bournemouth have told Alex Scott he can’t go. Yet Newcastle are selling Bruno Guimaraes having initially declared him untouchable.
That passivity has infected everything. The most damning thing you could say about Newcastle in the first half of 2026 is they rolled over on the pitch in a way that was unrecognisable from the early Howe days. Form at St James’ Park had collapsed.
Newcastle have backtracked on vows not to sell Bruno Guimaraes (Photo: Reuters)The narrative needs to change. Newcastle need to present themselves as scrappy underdogs, an “us against the world” siege mentality might appeal to fans looking for a cause to rally around. While the club has made mistakes they have been suffocated by rules designed to lock them in – first by the Premier League but now by Uefa.
The club need to breathe new energy into the idea that they aren’t here to make friends, they’re here to compete. That message will find a willing audience on Tyneside.
An ‘all in’ army
Newcastle played like a team whose players were thinking about their next move for chunks of last season. It always felt puzzling that Sandro Tonali skipped a hugely important derby against Sunderland, only to complete two full games for Italy in crucial World Cup qualifiers (which they failed in). Anthony Gordon didn’t play a minute of the run-in which, looking back, is incredible given Newcastle were still in the hunt for European football.
The Magpies need players who don’t need to be convinced to perform or believe their own hype.
The 2030 reset
The Premier League title by 2030 is fanciful. Nothing about the aim of competing to be one of the world’s best clubs by then makes sense and that lofty ambition should be walked back.
Here’s a new goal for 2030: to be back competitive again as they were between 2023-5 but in a way that can be sustained. That means financial fair play has been conquered, innovation and data is at the centre of what they do, the squad is young, the playing style is forward-thinking and – finally – we have route map for what PIF is doing off the field.
Insiders insist a nimble, progressive Newcastle is being built in the background of this latest turmoil. A new 2030 focus should reflect that rather than the incredulous idea of toppling Real Madrid in four years.
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Transfers: Inside Newcastle’s £75m plans for life after Bruno Guimaraes Newcastle: ‘Aggressive, intense, attack-minded’ – Newcastle fans will love Matthias JaissleTime for PIF to step up
Where are the owners? Last summer they sent out the word they would be more visible, dispatching delegations to meet journalists. But communication has been thin on the ground since and progress on the big ticket stuff glacial.
The training ground is advanced, we’re told. Look for progress on that as early as September. But if the stadium question is still unanswered by the turn of the year it’s fair to ask questions.
The fact PIF haven’t picked up any of the sponsorship opportunities is a worry. We’re told they remain fully committed but they would say that. Newcastle fans need concrete proof.
The academy
Some good news from Little Benton. Brilliant work is being done in the academy and the crop of players Newcastle have at under-15 and under-16 levels is arguably the best they have ever had.
Allied to some neat recruitment work – and the biggest budget for signing player the academy has ever had – and there are reasons for optimism.
Do not underestimate how important that might be in the next few years.
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