Yalla Sahel partners with TikTok to boost North Coast tourism ...Egypt

This partnership comes as an extension of the "Yalla Sahel" initiative's vision to build an integrated ecosystem that contributes to developing the North Coast experience and strengthening its position as one of the leading summer destinations in the region, by leveraging the latest digital technologies, creative content production, and global partnerships that keep pace with digital transformation in the tourism and entertainment sectors. Business Today : المصدر Yalla Sahel partners with TikTok to boost North Coast tourism

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