Reebok unveiled its new seasonal campaign in partnership with global brand ambassador, Karol G.
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Following its “Born Classic. Worn for Life.” campaign, the cultural sports brand now presents its “Born Classic. Worn Together.” installment that celebrates connection, self-expression and community through its Reebok Classics sneaker.
“What I love most about Born Classic. Worn Together. is that it’s rooted in joy, energy, and community,” the Colombian superstar said in a press statement. “We brought together people of different ages, backgrounds, and perspectives to celebrate what makes each of us unique while showing how we’re all connected. That message is incredibly important to me, and I’m proud to be part of a campaign that reflects Reebok’s commitment to individuality, self-expression, and togetherness.”
The commercial campaign—shot by Alfred Marroquín in Mexico City—draws inspiration from the orange hues that represent Karol’s Tropicoqueta era and spotlights a diverse group of people celebrating fashion and human connection as they dance together to her feel-good mambo tune “Tropicoqueta.” Her album of the same name debuted No. 1 on the Hot Latin Songs chart and No. 3 on the all-genre Billboard 200 last year.
In January, Billboard exclusively announced the “Bichota” singer as Reebok’s new global brand ambassador with a multiyear partnership that marked the return of the Reebok Classics sneaker.
News of the second installment comes on the heels of Karol announcing her forthcoming studio album No Me Arrepiento de Sentir Tanto and kicking off her extensive Viajando Por El Mundo Tropitour that will run through 2027 in the United States, Latin America and Europe.
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