ORCHARD PARK, N.Y. — The Bills unveiled their “Nickel City” alternate uniforms in a social media post on Monday morning, matching Buffalo’s nickname with an all-gray jersey-and-pants combination.
Resilient. Gritty. Blue Collar.#BillsMafia | t.co/dSv2Kf4qfF pic.twitter.com/sSEbyEEyPt
— Buffalo Bills (@BuffaloBills) July 27, 2026It’s the first time in Bills history the team will wear an all-gray combination. Buffalo has previously had gray jersey accents and facemasks. When designing alternate uniforms, NFL teams have to use colors that are already a part of their current color palette.The Bills’ social media post said the “nickel gray” drew inspiration from Buffalo’s steel mills, grain elevators and rail yards. The team also released a video that highlighted the city’s resilience. The alternate jersey features a blue collar as a tribute to blue-collar workers.
A blue collar town that never backs down.We are the Nickel City. pic.twitter.com/nDja8yhTMW
— Buffalo Bills (@BuffaloBills) July 27, 2026“Gray was the one brand color we’ve never leaned into, so this was a fun challenge,” said Aaron La Porta, the Bills’ director of design, via the team’s website. The “Nickel City” uniforms will also be the Bills’ first non-throwback uniforms to not have the primary “Charging Buffalo” logo on the helmet. Instead, “The Charge” alternate helmet attempts to bring the “Charging Buffalo” to life by putting the horn, eye and charge streak on a blue shell. “It’s a bold new helmet to represent a bold new era in Buffalo Bills football,” La Porta said. The primary logo is still featured on the jersey “positioned close to the heart.” The Bills website said the design process took eight months. La Porta and the Bills design team were also involved in creating Buffalo’s ‘Cold Front’ Rivalries jerseys — an all-white combo — that debuted last season.
The new alternate uniform means the Bills’ 1960 throwbacks won’t return this season. The all-white jerseys featuring the “Standing Buffalo” logo on the helmet were worn twice last year to mark the final season at the old Highmark Stadium.
The Bills will wear the “Nickel City” uniforms twice this season, but the team hasn’t announced when. NFL rules allow teams to wear alternate uniforms for both home and road games.
Veterans are set to report to Bills training camp Wednesday, with the first practice scheduled for Wednesday morning at St. John Fisher.
READ MORE: One Bills Live podcast to broadcast Monday in Pittsford, Guide to Bills training camp
To buy tickets and see the Bills full schedule, click here. Catch all of News10NBC’s coverage on the Bills throughout the season here.
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