Thanks to the accessibility of social media, anyone has the potential to become an influencer, leading to massive growth in the UK influencer market. According to Charle Agency, the UK has over 98,000 Instagram accounts with more than 5,000 followers and the influencer marketing industry is set to reach £2.9 billion in 2026.
We're also seeing a rise in consumers' use their phones outside the realm of calls, messaging and social media. When it comes to the gaming industry, a 2025 Uswitch study found that mobile phones are the most popular gaming device in the UK, with 34% of gamers claiming it as their main access point.
It seems impossible to keep up with the many demands placed on the modern mobile phone. However, Samsung are doing just that with their new Galaxy Z Fold 8 model – here's everything you need to know.
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What is the Samsung Galaxy Z Fold 8? Design, features and specsWho should buy the Samsung Galaxy Z Fold 8?How much does the Samsung Galaxy Z Fold 8 cost?Where to buy the Samsung Galaxy Z Fold 8 in the UKWhat other new phones were announced at the Samsung Galaxy Unpacked event?What is the Samsung Galaxy Z Fold 8? Design, features and specs
These different modes make the Fold 8 adaptable to different circumstances. For instance, when in cover mode, the display measures 5.5 inches, making it the size of a regular phone with an aspect ratio of 10:16. However, the main display measures 7.6-inch. Opened up into portrait mode, it's closer to the size of an e-reader with a 3:4 aspect ratio, and landscape mode offers a large display with a 4:3 aspect ratio ideal for streaming or gaming.
However, this focus on a sleek design hasn't led to any compromises on processing power. The Fold 8 boasts a 4,800 mAh battery, which gives 26 hours of video playback and charges up to 63% in 30 minutes.
The camera system boasts 8K video recording, which can then be edited using Photo Assist. Plus, if you're uploading a video to social and want to focus on just one person, you can use the My FanCam feature to create social-ready content without manual cropping.
Buy Samsung Galaxy Z Fold 8 at SamsungBuy Samsung Galaxy Z Flip 8 at SamsungBuy Samsung Galaxy Z Fold 8 Ultra at Samsung
Who should buy the Samsung Galaxy Z Fold 8?
With such a strong focus on editing and creation features, the Galaxy Z Fold 8 is built for creativity, content and discovery.
The strong camera system and useful editing tools are a major draw to this phone, especially for those who regularly post online. With enhanced editing features and the ultra-fast My FanCam feature, this is the ideal camera system for a social media-native user.
This larger display size also makes mobile gaming a more user-friendly experience, with double the usual screen space being dedicated to gaming action. Add to this an anti-reflective display and 3,000 nits of brightness and you have perfect mobile gaming on the go – not to mention how you can just fold it up and put it in your pocket!
Buy Samsung Galaxy Z Fold 8 at SamsungBuy Samsung Galaxy Z Flip 8 at SamsungBuy Samsung Galaxy Z Fold 8 Ultra at SamsungThe Fold 8 is available with 256GB, 512GB or 1TB of storage. Costs per storage are broken down below:
256GB: £1,699512GB: £1,8691TB: £2,119Additionally, Virgin Media O2 are offering the 256GB model for £41 per month with an upfront fee of £30 on a 36-month contract.
Where to buy the Samsung Galaxy Z Fold 8 in the UK
The Fold 8, along with the rest of the Galaxy Z 8 series, is available to pre-order now at the official Samsung website.
Buy Samsung Galaxy Z Fold 8 at SamsungBuy Samsung Galaxy Z Flip 8 at SamsungBuy Samsung Galaxy Z Fold 8 Ultra at SamsungO2EESky Mobile
What other new phones were announced at the Samsung Galaxy Unpacked event?
Alongside the Galaxy Z Fold 8, the rest of the Samsung Galaxy Z 8 line-up was revealed. This includes the Galaxy Z Flip 8 and the Galaxy Z Fold 8 Ultra.
The Flip 8 is focused on sleekness, portability and an AI-native experience. It's the thinnest and lightest Galaxy Flip yet, weighing 180g and measuring 6.1mm when closed; however, this doesn't mean there's any compromise on durability. The new model boasts an advanced armour aluminium frame and a high-strength hinge to withstand plenty of flip flourishes.
The other new model revealed was the Samsung Galaxy Fold 8 Ultra. This phone boasts ultra everything – ultra durability, ultra display (anti-reflective coating and 3,000 nits of brightness), ultra battery (5,000 mAh), ultra sleekness (the slimmest fold measures 4.1mm) and ultra AI experience.
Buy Samsung Galaxy Z Fold 8 at SamsungBuy Samsung Galaxy Z Flip 8 at SamsungBuy Samsung Galaxy Z Fold 8 Ultra at Samsung
The 2026 Galaxy Unpacked event also saw the announcement of the Galaxy Watch 9 and the Galaxy Watch Ultra 2.
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