W Sound, the music project helmed by Ovy on the Drums and WestCOL, has renewed its strategic partnership with Warner Music Latina, as well as expanded its distribution, Billboard can exclusively announce today (July 22).
The first chapter of the partnership arrived in early 2025 with “La Plena (W Sound 05)” featuring Beéle. The breezy and sensual afrobeats-meets-dancehall fusion hit No. 1 on the Billboard Argentina Hot 100 chart, hit Top 10 on the Billboard Hot Latin Songs and Billboard Global Excl. U.S. charts, and earned a 2025 Latin Grammy nomination for best urban/urban fusion performance, among other accolades.
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“WestCOL and Ovy on the Drums have built W Sound into a hitmaking platform where music and digital culture connect in a way that feels authentic to this generation,” said Roberto Andrade, managing director at Warner Music Latina, in a press statement. “The global response to ‘La Plena’ proved the scale of that vision, but we are even more excited about the momentum ahead. Together, we are expanding W Sound’s reach across key markets while continuing to create the cultural moments that will reshape the future of Latin music worldwide.”
The W Sound project officially kicked off in 2024 with “Soltera (W Sound 01)” featuring Blessd. Since, the Colombian hitmaker, whose real name is Daniel Echavarría Oviedo, and the viral streamer born Luis Fernando Villa Álvarez, have released nine sessions, recruiting artists such as J Balvin, Ryan Castro, and Dei V, to name a few.
Earlier this month, the pair’s “5 Estrellas (W Sound 23)” with Myke Towers reached No. 1 on both the Billboard Latin Airplay and Latin Rhythm Airplay charts.
“Music and streaming are becoming more connected every day, and our goal with W Sound has been to help bridge those worlds together in a meaningful way,” added Carlos Barruecos, WestCOL’s manager. “This renewed partnership gives us the opportunity to keep building on that vision and bring W Sound to audiences around the world.”
With the renewal, W Sound hopes to expand into other markets including the U.S., Mexico, and Spain, as well as secure more international collaborations.
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