Marcela Moreira has joined Believe as the country director in Brazil, where she will be responsible for artist services, label and artist solutions and TuneCore in the country out of the company’s Rio de Janeiro office.
Moreira has held roles at Sony Music and Warner Music, with positions in Brazil, London and Miami. Within her new position at Believe, Moreira seeks to expand the company across key markets while helping foster its roster of clients including Nattan, Flipe Amorim and Taty Girl.
“Brazil is one of the world’s most vibrant and influential music markets, and Believe has built a unique position by combining global scale with strong local expertise,” Moreira said in a statement. “I am thrilled to take on this leadership role at such an important moment for both the company and the industry, working alongside artists, labels and partners to create new opportunities for sustainable growth.”
Alejandra Olea, managing director of Believe, Americas, said, “We are very excited to welcome Marcela to Believe. Her national and international experience, deep industry knowledge and strategic vision will be instrumental as we continue accelerating our growth in Brazil. Beyond being a highly respected executive, her arrival strengthens a commitment that is part of Believe’s identity: increasing representation and the presence of women in leadership positions across the music industry. At a time when the richness and diversity of Brazilian music are gaining increasing relevance both domestically and internationally, Marcela joins us to strengthen our commitment to artists and labels, expand opportunities and contribute to the sustainable development of careers in an increasingly connected market.”
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