Marriott Bonvoy and Japan Airlines (JAL) Mileage Bank have launched a strategic loyalty partnership. It’s a monumental shift: it marks Marriott’s first full-scale partnership with a Japanese carrier, and JAL’s first-ever strategic tie-up with a global hotel group.
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View this post on InstagramBasic Marriott members will automatically get 2,000 FLY ON Points, Silver Elites get 5,000, Gold Elites get 10,000, and Platinum members get 20,000 points. Titanium members get 30,000 points and Ambassador members get 40,000 points, which is highly significant. Because 30,000 FLY ON Points is the exact threshold required to hit JAL Crystal status, top-tier Marriott Titanium and Ambassador members are essentially getting an automatic status match to JAL Crystal status, putting them on a much faster track to JAL Sapphire and Oneworld Sapphire status.
Commenting on the partnership, John Toomey, Chief Commercial Officer, Marriott International, Asia Pacific excluding China, highlighted how this hyper-local approach adds real value for travelers:
Shingo Nishida, Executive Officer and Senior Vice President, Mileage and Lifestyle Business Division, Japan Airlines, notes that the collaboration is designed to reward their most frequent flyers far beyond the runway:
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