In short, FaceTime feels more personal than a phone call, which is probably why many of our guards fall a bit when we get a call that way. However, that probably shouldn't be the case, if a new scam is anything to go by.
These calls may run the gamut of schemes: The scammer may say the victim has experienced credit card fraud, or an issue with their device, or an authentication request for an account. Maybe they have a refund offer for you to take advantage of, or a limited-time deal you need to claim now. Whatever the case, the situation will likely put pressure on you to act fast, reducing the chance you'll see through the act.
How to protect yourself from FaceTime scams
Scams are everywhere these days, but that doesn't mean they're inevitable. The best defense here is to follow some simple cybersecurity best practices. That involves assuming every call (FaceTime or otherwise) from someone other than a trusted contact is suspicious—even if the call says it's from an organization like Apple. If on a call, never share private information, especially any that could be used to access your accounts or finances. And while FaceTime scams don't necessarily rely on security vulnerabilities, it's helpful to install the latest security patches to plug any known holes in your defenses.
Apple even invites you to report FaceTime calls you suspect of being malicious. If you receive one, take a screenshot of the caller ID, and send that image to reportfacetimefraud@apple.com.
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