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In fact, this is one of only a few times Campbell’s has deviated from its classic red and white soup can labels, which debuted in 1898. In 2012, the brand launched a limited-edition series of condensed tomato soup cans with labels inspired by Andy Warhol’s iconic work.
The new protein soup line seeks to “tap into trending flavors consumers are seeking,” says the brand, giving fans what they crave, as 71% of Americans surveyed in a 2024 study shared that they want to add more protein to their diets. The five new soup flavors are listed below:
Homestyle Chicken & Rotini features slow-simmered bone broth, white-meat chicken, carrots, celery, navy beans, and pasta.Italian-Style Wedding is made with slow-simmered bone broth, meatballs, carrots, spinach, pasta, and navy beans.Lemon Pepper Chicken is hearty with slow-simmered bone broth, white-meat chicken, carrots, chickpeas, rice, corn, celery, and kale.Southwest Black Bean features bold Southwest-inspired flavors, including slow-simmered bone broth, black beans, tomatoes, and bell pepper.Mediterranean Lentil is a vibrant blend of slow-simmered bone broth, lentils, tomato, carrots, red peppers, chickpeas, onions, and spinach. Campbell's new protein soup line.Campbell's
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