Niantic’s hit AR adventure originally launched on July 6 2016, and the impact it's had on both the Pokémon franchise and mobile gaming is an understatement.
Among all those, there is a per-player average of 45 minutes daily playtime, and the game itself is still enjoying enough players to earn $1 billion of revenue in 2025 alone.
However, to truly mark the end of its first decade, Niantic and its now-parent company Scopely, invited Radio Times Gaming – among other journalists and influencers to New York – to deliver on the final promise teased in its first trailer back in 2015: an epic multiplayer raid against Mewtwo.
What the deal with Pokémon Go's original trailer was
After a showcase of soon-to-be trainers venturing out into the world together, chasing and catching Pokémon and using them in battle, hundreds of Trainers gathered in the Big Apple’s Times Square to team up and defeat the all-powerful Psychic Pokémon, with each player’s creatures brawling above as if taking on the game’s final boss – lit up by the plaza’s iconically dazzling billboards.
View oEmbed on the source websiteWell, what started out as an epic-looking marketing campaign finally came to life. After spending a few hours in the square playing and connecting with other Trainers in the industry, with LA music duo Sound Luxury performing right above a Pokémon Go-themed disco cube stage, host Sydnee Goodman announced the main event and kicked things off.
Pokémon Go's NY Times Square raid coming to life
What’s more, though, Mewtwo Mega Evolved into its Mega Mewtwo Y form as a Unity Raid boss, just like at in-person Go Fests. Additionally, similar to what we experienced in Copenhagen, you need plenty of players to come together to win a Unity Raid and use a special Unity Attack to break its shields.
This time, however, not only did Pokémon Go make its first trailer a reality, but proved what we saw at Go Fest: Copenhagen was just a warm-up.
As well over 1,000 players joined the packed lobby, so did the numbers climb up across those same screens; it did feel like a VERY large bunch of friends, old and new, were coming together to complete what we signed up for once we first downloaded this game back in 2016.
As that countdown finished and Mewtwo’s cry was heard across the square, I immediately felt like my 7-year-old self about to take on the Legendary in Pokémon Blue for the first time. Then, it Mega Evolved and everyone around us was completely buzzing.
Then, just like Unity Raids of the past, the Unity Attack was what really completed the 10 years of community spirit amongst all the dedicated attendees there.
Defeating Mewtwo completely gave each player a free Master Ball to throw and catch the boss, and the very powerful high-stat Legendary, with a stunning New York Times Square background, was officially ours – and a dream come true was had.
The deep meaning of the Mewtwo Raid to Pokémon Go's bosses
Ed Wu, who was the SVP leading Pokémon Go at Niantic in 2015 (now President of Games at Scopely), not only gave us a meaningful retrospective on the game’s development – including how his daughter was the first child to ever throw a Poké Ball in the game, but also explained what the game has meant to him since its launch:
"As we look ahead, our commitment remains unchanged: to keep evolving the game in ways that turn everyday places into opportunities for discovery and connection. We’re grateful to every player who has brought Pokémon Go to life in their community, and we’re excited to keep building its future together.”
When talking about bringing the 2015 trailer to life, he said: “When we first dreamt what Pokémon Go might become a decade ago, hosting more than a thousand people in a single, local raid battle was just a pipe dream…”
“We never stopped asking ourselves, ‘What if?’ and ‘How could we do it?’ Seeing that vision become a reality in Times Square was the perfect way to celebrate 10 years of playing together with our community.”
View Green Video on the source websiteThe fact we’ve even got a mobile Pokémon game that’s still viable after 10 years is a major achievement in itself, but Scopely and its Niantic team’s efforts to innovate should be commended.
View Riddle on the source websiteCheck out more of our Gaming coverage or visit our TV Guide and Streaming Guide to find out what's on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
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