The proposals come amid concerns that subscriber engagement is showing signs of decline, which has been a frequent discussion topic in company meetings, according to the WSJ.
The source added that the company is also considering selling bundles that would include other streaming services. This is a service that competitors such as Prime Video and Apple TV already offer.
Netflix shares are down more than 40 per cent over the last 12 months, while the company’s TV viewership share dropped to 7.8 per cent in April, according to the WSJ, which cites Nielsen data.
The streamer has also recently introduced live programming, including NFL games and WWE events, and even expanded into video podcasts and creator led-content.
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