With the University announcing its new Office of Internships last month, the administration and students are realizing the hunt for jobs and career-oriented experience is starting earlier than ever before. This trend has caused Gen-Z to post more actively to online networking platforms, updating possible employers on clubs and activities, grades and much more.
The Crimson White previously reported in March 2025, the competitive job market is causing students, especially upperclassmen, to become fearful of finding a job after graduation. The University does have resources within the Career Center, but they also heavily push students to use networking platforms, such as Handshake or LinkedIn.
“The University of Alabama Career Center’s advising team stays on top of the job market and the proven strategies that help UA students land opportunities in their chosen fields,” said Nathan Hunsaker, director of operations for the Career Center. “Both Handshake and LinkedIn are valuable tools in that effort, and we encourage students to build a complete, current presence on each.”
Katie Muskopf, a junior majoring in neuroscience, said she only started using LinkedIn recently but sees the importance of sharing updates on her educational and career-related activities.
“I started to realize how important it is to get yourself out there,” she said. “It’s kind of like a more active résumé, so people can check in on it and see a better reflection of what you’ve been doing over time.”
LinkedIn can also be a way for students to connect with professionals in their fields and gain insights into job qualifications, internship openings and other opportunities.
Maggie Sullivan, a recent graduate with a bachelor’s degree in advertising, said she had to use LinkedIn as a tool to expand her reach beyond Alabama.
“Being from UA, not a lot of recruiters in bigger cities, like New York, look to our school for people to hire,” Sullivan said. “LinkedIn is a great way to reach these recruiters, and if you use LinkedIn to stand out, you can leave an impression on them.”
Olivia Rosado, a senior majoring in public relations, said she has been able to connect with people through brand ambassadorships, some of which she found on LinkedIn.
“I have connected with a lot of professionals within the public relation and brand ambassador type fields, and they usually post about job postings where then I can go and apply,” Rosado said.
Students also find balancing their personalities in a post against what employers view as appropriate. The Guardian reported in May 2026 that Gen Z are also having to post job related things on other platforms such as Instagram in an attempt to build up their image and get noticed by employers in large pools of applicants.
“I honestly use LinkedIn like it’s a social media platform for jobs, which is exactly what it is, but no one treats it like that,” Sullivan said. “All of the content I post is job related, but I’m super casual on there and use language like I would in my normal life.”
Rosado has “500+ connections,” a feat that more and more students are pushing for as they seek to build their networks. She said she updates her LinkedIn often to reflect her current projects.
“I feel like having a successful LinkedIn with jobs posted and posting to stay active on a platform just makes you go that extra step and could potentially get you the job over someone else,” Rosado said.
The Career Center encourages students to update their accounts regularly, as platforms such as Handshake host events to connect University of Alabama students to opportunities nationwide.
“We encourage students to keep their profiles complete and current, capturing the full breadth of their experience,” Hunsaker said. “On Handshake, employers regularly reach out to students directly based on the skills, coursework, and projects shown on their profiles. Students should also track which employers are recruiting on campus and connect with them directly.”
Posting to online networking platforms offers students a way to present themselves to employers across the nation. Sullivan said that finding creative ways to update her network makes the task of networking more exciting.
“I think the most important thing on LinkedIn is to show your true personality,” she said. “At the end of the day, employers are looking to hire real people. Showing that real side of you can reach people who will like you for who you are.”
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