The Black Eyed Peas frontman and tech entrepreneur spoke to Variety's co-president and co-editor-in-chief, RaminSetoodeh, at Cannes Lions.
Will.i.am has written songs for artists like MariahCarey, MichaelJackson, and LadyGaga.
The songwriter and producer explained he’s more “worried about human greed” than musicians being replaced by technology.
“You’re not gonna have Bach and Beethoven if it wasn’t for the printing press,” he said. “The printing press paved the way for new jobs to materialize like wood, stone, craftsmanship, master masons — and that lasted from 1500, 1600, 1700 uninterrupted [until] 1800, 1900.”
“[They took] advantage of folks that didn’t understand the tech,” he said. “You’re supposed to dream up the new industry with it, just like the record industry was dreamt up.”
“If we’re sharing the same file and it’s valued at the same fraction of a penny, that’s kind of inhumane because we’re not valuing the human effort to make it,” he said. “A diamond is not valued the same as a freaking pearl. A pearl is not valued the same as quartz.”
“I am the magnet of monetization because my ideas are my ideas,” he said. “I should be, or the creator should be, the one that benefits the most because the creator with their agent is the distributor, the point of sale, the human resource — it’s the agent that they own. They own their data. That is the world that we’re trying to create with FYI.AI.”
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