Recently, the fast-food chain announced the launch of L.O.C.O.S., or Loss Or Celebration Outcome Support, an “emotional support taco” promotion tied to the ongoing FIFA World Cup.
After a match concludes, customers can open the Taco Bell app and select either "Celebration Mode" or "Support Mode," depending on their mood after the match.
Additionally, the chain is hosting fan activations in Los Angeles, California, and New York City, New York, featuring free tacos, interactive experiences, and giveaways as part of the campaign.
RELATED: Domino’s Is Giving Away $1 Million in Free Pizzas—Here’s How to Claim Yours
More World Cup deals ahead
During the tournament, which runs until July 19, Domino’s Rewards members who registered for the promotion can score the deal if any player on the U.S. soccer team receives a red card.
According to ESPN, players can receive red cards for a wide range of misconduct, including violent actions, offensive language, spitting, or committing a handball foul.
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