The vehicle was CompuServe, one of America's first major internet service providers, which counted roughly two million subscribers at the time. Customers could type "GO AEROSMITH" into the CompuServe command line and receive a 4.3MB WAV file of the track, or a smaller mono version for those tight on storage. The song was free, and CompuServe waived its standard $9.60-an-hour connection fees for the duration of the download. Given the modem speeds of the era, that download still took 60 to 90 minutes, and around 10,000 people did exactly that within the first eight days the song was available.
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The music industry around them was far more cautious. Major labels were still treating the internet as a threat to be managed rather than a channel to embrace. Geffen's Luke Wood later described the rationale simply. "We did it because it can be done and is cool and is fun," he said, though he acknowledged the harder question lurking underneath. "How do you collect copyright fees?" Within a few years, Napster would answer that question in a way nobody at Geffen wanted.
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